Crowdfunding is a very popular and powerful way to raise funds. It is a $34.4 billion dollar industry that launches products, makes dreams come true and provides funding for people with life and medical emergencies.
With the holiday season rapidly approaching and people fundraising for different causes, it's a good time to dispel four common fundraising misconceptions.
If you're using a fee-based platform such as GoFundMe, there are fundraising fees that range from 5% to 10% of funds raised plus processing fees per transaction. On free, donation-based platforms such as FreeFunder, you can give your backers a big “thank you” by avoiding platform fees. The payment processor still charges a small fee regardless of platform fees.
Promotional and video costs should also be factored in, if you plan to use external resources.
It is important to remember these fees and potential expenses when you set your funding goals.
Crowdfunding is equal parts science and art. Sometimes you can follow best-practice tips and have success. But everything doesn't work for everybody. Success will likely require some effort.
To differentiate your campaign, you should have a plan. From social media promotion to getting press, know where to go and who to tell before, during and after you launch. A solid plan helps you keep the momentum going.
Work the plan. The extra effort can make a big difference.
Crowdfunding usually starts with family and friends but rarely ends with them. Most people hear about campaigns via the press, social media or word of mouth. So unless you've had a highly-publicized event or emergency, or the platform features your campaign, you'll have to bring the crowd (aka your family and friends).
This one is tricky. Successful fundraising may take a day, month or longer. Some fundraisers actually reach their goals within hours. No two campaigns are the same. It is about reaching the funding goal, not how fast you get there. Set a goal. Make a plan and be patient. It is the quickest way to success.
Overall, crowdfunding is a great way to raise funds. To be successful make sure you don't get caught up in any of these myths.
When a beloved veterinarian from Butler, PA received news that a portion of his treatment costs for a life-threatening disease would not be covered by Boston Medical Centre it was time to turn to crowdfunding. Aubrey Kornrumpf, the office assistant for Dr. Denis Daman, created a free fundraising campaign on FreeFunder. Aubrey set a goal of $8,000, which was enough to cover the housing costs that Dr. Daman was suddenly expected to cover.
Within 5 days, the campaign had already raised more than $10,000. By the end of the campaign, more than $14,000 was raised to cover the housing costs as well as food and incidentals.
"Thanks to your generosity, Doc was able to begin his treatments on September 15th... Because of the beautiful hearts of every person who donated here, Doc and Mrs. Daman were not only able to get the housing he needed, but his daily transportation needs are now being met ...In short, those who donated here played a very real part in saving Dr. Daman's life, and repaying the debt to him for his life's work saving others. Needless to say, Dr. Daman is completely overwhelmed by this outpouring of support, and by the realization that his life's work has meant so much to so many. Thank you all, so very much." - Aubrey Kornrumpf