Crowdfunding may seem like an easy way to raise money but successful crowdfunding takes time and work. Even before you start, there are things to consider, such as who's in your network and how much money you need to raise.
The common traits of successful projects are a great network and consistent promotion. However, most projects also share additional commonalities. For example, storytelling is very important. You need to be able to tell your story in a way that resonates with potential donors. Every detail counts. The more information you share, the better. In other words, don't just ask for donations for your pet's surgery. Instead, share information about his life, personality and why he needs surgery. This helps people get a better insight into your situation.
Below are six tips gleaned from successful campaigns.
Create a great video
When Erica and Andrew's neighbor verbally threatened them and then vandalized their home, they realized they needed to take steps to secure their home. Their friend Kelly Alice Robinson set up a FreeFunder campaign with a goal of $2,000 to cover the costs of the security system.
This was the fastest fundraiser to reach its goal so far on FreeFunder - in less than 15 hours they reached the $2,000 goal. Within 2 days they had more than doubled it, and ended the campaign after only 2 days because they did not need more money! In those 2 days they raised $4,090.
"It is hard to find the right words to express the gratitude we're feeling right now. As much hatred as we felt coming from our neighbor, the love we've gotten back in return, from other neighbors, friends, family, and even complete strangers is a zillion times that. We don't even know how to let it all in. We are completely stunned." - Erica and Andrew