Crowdfunding may seem like an easy way to raise money but successful crowdfunding takes time and work. Even before you start, there are things to consider, such as who's in your network and how much money you need to raise.
The common traits of successful projects are a great network and consistent promotion. However, most projects also share additional commonalities. For example, storytelling is very important. You need to be able to tell your story in a way that resonates with potential donors. Every detail counts. The more information you share, the better. In other words, don't just ask for donations for your pet's surgery. Instead, share information about his life, personality and why he needs surgery. This helps people get a better insight into your situation.
Below are six tips gleaned from successful campaigns.
Create a great video
When a beloved veterinarian from Butler, PA received news that a portion of his treatment costs for a life-threatening disease would not be covered by Boston Medical Centre it was time to turn to crowdfunding. Aubrey Kornrumpf, the office assistant for Dr. Denis Daman, created a free fundraising campaign on FreeFunder. Aubrey set a goal of $8,000, which was enough to cover the housing costs that Dr. Daman was suddenly expected to cover.
Within 5 days, the campaign had already raised more than $10,000. By the end of the campaign, more than $14,000 was raised to cover the housing costs as well as food and incidentals.
"Thanks to your generosity, Doc was able to begin his treatments on September 15th... Because of the beautiful hearts of every person who donated here, Doc and Mrs. Daman were not only able to get the housing he needed, but his daily transportation needs are now being met ...In short, those who donated here played a very real part in saving Dr. Daman's life, and repaying the debt to him for his life's work saving others. Needless to say, Dr. Daman is completely overwhelmed by this outpouring of support, and by the realization that his life's work has meant so much to so many. Thank you all, so very much." - Aubrey Kornrumpf