Crowdfunding may seem like an easy way to raise money but successful crowdfunding takes time and work. Even before you start, there are things to consider, such as who's in your network and how much money you need to raise.
The common traits of successful projects are a great network and consistent promotion. However, most projects also share additional commonalities. For example, storytelling is very important. You need to be able to tell your story in a way that resonates with potential donors. Every detail counts. The more information you share, the better. In other words, don't just ask for donations for your pet's surgery. Instead, share information about his life, personality and why he needs surgery. This helps people get a better insight into your situation.
Below are six tips gleaned from successful campaigns.
Create a great video
When an accidental fire burned through the third floor and attic of an apartment complex, Colleen Fallon wanted to help her friends the Moore Family. After researching different crowd funding platforms, she chose FreeFunder because FreeFunder passes the entire donation on to the Campaign Creator, instead of taking 5% or more as other platforms do.
The Moores were unharmed in the fire, but many of their belongings were lost and they needed help getting resituated. Colleen set a goal amount of $1,482. Within 16 hours, the FreeFunder campaign had blown past that goal, already raising $2,370, as mentioned in this news article. By the end of the campaign, the fundraiser raised more than 300% of the goal amount, providing the Moore Family with $5,165 to help them rebuild.
"What an amazing thing to wake up to! ...In only 11 hours of this being created you all have seen the goal line and then hurdled it! ...Thank you to all who have donated and shared this link, everything little bit helps. I'll be seeing Marcus and Heather this weekend and can't wait to give them some hope for the future because of everyone who has shown compassion. Cheers to all!" - Colleen Fallon