6 Tips Gleaned from Successful Crowdfunding Campaigns

by Stacey Williams


Crowdfunding may seem like an easy way to raise money but successful crowdfunding takes time and work. Even before you start, there are things to consider, such as who's in your network and how much money you need to raise.

The
common traits of successful projects are a great network and consistent promotion. However, most projects also share additional commonalities. For example, storytelling is very important. You need to be able to tell your story in a way that resonates with potential donors. Every detail counts. The more information you share, the better. In other words, don't just ask for donations for your pet's surgery. Instead, share information about his life, personality and why he needs surgery. This helps people get a better insight into your situation. 

Below are six tips gleaned from successful campaigns.  

Create a great video 

Video is the most popular form of communication today. Data shows that crowdfunding projects using videos are more likely to be funded than those without the component Create a video (and content) that tells your story and connects with potential donors. It should be approximately 60 seconds but no more than 70 for greatest impact. We provide tools to help you do that.

Update your supporters
 
No one likes to be kept in the dark. Communicate with your donors throughout the project. If you are raising funds for someone who has been in an auto accident, keep your donors informed of the person's progress. Regular updates give your supporters new info to share, which can lead to more donations. The updates also help keep momentum going throughout the campaign. 

Explain exactly what the money will be used for 
Medical fundraisers and filmmaking projects are very popular. The most successful projects include a description of what will be purchased with the funds. For instance, a medical fundraiser might list the surgery fees and costs to cover her bills while she recovers. A filmmaker may list talent, PR, legal advice, advertising and film gear as things he'll buy. Sharing these details makes a good campaign pitch better.
Take a look at this filmmaker's campaign for an example.   

Set a deadline
How long does it take to raise funds? It depends. Some projects are 100% funded within a few hours. Others take several months. However, most campaigns are funded within 30 days so unless it's an emergency, it's ideal to set your deadline for 30 to 45 days. 
You can always extend the deadline but setting one tells your potential donors that it's important to donate now. 

Use your network
 
Without a network it will be difficult to reach your funding goals. In crowdfunding, your family and friends should be your initial network. Everything starts with them. Ask them to donate and share info about your campaign to their networks. 
Successful projects harness the crowd so if you don't have an initial network, use social media to tell your followers about your project.

Promote your project 
This advice is constantly shared because it works. Use a launch party, social media and crowdfunding forums to spread the word about your campaign. If you have a news angle, contact your local media. Other ways to promote your project include hosting events and email outreach to your network.
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FreeFunder Works!

When a beloved veterinarian from Butler, PA received news that a portion of his treatment costs for a life-threatening disease would not be covered by Boston Medical Centre it was time to turn to crowdfunding. Aubrey Kornrumpf, the office assistant for Dr. Denis Daman, created a free fundraising campaign on FreeFunder. Aubrey set a goal of $8,000, which was enough to cover the housing costs that Dr. Daman was suddenly expected to cover.

Within 5 days, the campaign had already raised more than $10,000. By the end of the campaign, more than $14,000 was raised to cover the housing costs as well as food and incidentals.

"Thanks to your generosity, Doc was able to begin his treatments on September 15th... Because of the beautiful hearts of every person who donated here, Doc and Mrs. Daman were not only able to get the housing he needed, but his daily transportation needs are now being met ...In short, those who donated here played a very real part in saving Dr. Daman's life, and repaying the debt to him for his life's work saving others. Needless to say, Dr. Daman is completely overwhelmed by this outpouring of support, and by the realization that his life's work has meant so much to so many. Thank you all, so very much." - Aubrey Kornrumpf

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