Need To Promote Your Crowdfunding Campaign? Here's How

by Stacey Williams

You've heard the stories. Someone raises $30,000 in two days to launch a product, support a cause or fulfill a lifelong dream. It's sweet music to your ears because you need to raise funds.

So you read everything you can find on successfully launching a campaign. You devise a plan, set a funding goal, campaign end date, tell family and friends, assemble a team and prepare to launch.

You're ready.

That was three weeks ago. You promoted your campaign on Facebook and Twitter and the donations rolled in. It was full steam ahead for a few weeks. Now it seems it's out of steam, trickling in few, if any, donations. You didn't anticipate this. After all, it's crowdfunding. Millions of people visit platforms every month.

So where are the donations?

Crowdfunding is real work and maintaining momentum can be a daunting task. Whether you have launched your campaign on Kickstarter, GoFundMe or FreeFunder, constantly promoting your project before, during and after launch should be a top priority.

Here's How to Promote Your Crowdfunding Campaign

Social Media

Social media is the first promotional tactic for most fundraisers. However, they usually limit promotion to Facebook and Twitter. Both platforms have powerful sharing features but Google+, Reddit and Pinterest should not be overlooked.

You can use Google+'s groups and Reddit's subreddits to promote your project. Just be sure that you're actively participating. These communities can be harsh to people who post and run. As for Pinterest a picture is worth a thousand words and can build a great following. Great pictures bring life to campaigns. Find the perfect pictures to share.

All of these platforms can be use to spread the word and connect with current and potential backers. Post on them regularly.

Media Outreach

Whether you are raising funds for an established charity or your next album, great storytelling should be a part of your promotional arsenal. Now is the time to use it to secure media coverage. Journalists love hearing interesting stories. Find the correct writers, then craft a great, personalized pitch. (Sending email blasts doesn't work and usually results in no media.) Pitch your story. If you've targeted the right journalists with a great story, you'll eventually get press.

It's not as hard or intimidating as it might seem but it has to be done correctly.

Offline Promotion

A lot of crowdfunding campaigns combine off- and online promotion. From community gatherings to free, live concerts, you can organize events that will get people talking and, hopefully, supporting your project.

To add an online component, use Facebook Live (or another live-streaming app) to live-stream your event. Be sure to inform your audience of the time you'll be live and ask them to invite their network.

You can also videotape and post the video on your campaign's page. Everyone loves to share videos. Create one that your backers will want to share.

These tips will help you grab attention for your fundraising campaign, if you consistently use them.


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FreeFunder Works!

When Erica and Andrew's neighbor verbally threatened them and then vandalized their home, they realized they needed to take steps to secure their home. Their friend Kelly Alice Robinson set up a FreeFunder campaign with a goal of $2,000 to cover the costs of the security system.

This was the fastest fundraiser to reach its goal so far on FreeFunder - in less than 15 hours they reached the $2,000 goal. Within 2 days they had more than doubled it, and ended the campaign after only 2 days because they did not need more money! In those 2 days they raised $4,090.

"It is hard to find the right words to express the gratitude we're feeling right now. As much hatred as we felt coming from our neighbor, the love we've gotten back in return, from other neighbors, friends, family, and even complete strangers is a zillion times that. We don't even know how to let it all in. We are completely stunned." - Erica and Andrew

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