Traits of a Winning Fundraising Campaign

Donation and reward-based crowdfunding represented the second-largest segments of the crowdfunding industry, totaling $5.5B, according to Massolution's industry report.

The FreeFunder team is proud to be a free, donation-based platform in this industry. Daily, we see fundraisers reaching personal goals, changing lives and making dreams come true.

There are many different components to launching a successful campaign, and many similar traits.
Here are 4 common traits we regularly see in fundraisers.

1. Storytelling - Good, honest storytelling should never be underestimated.

Dedicated Vet Needs Help

Dr. Denis Daman's office manager, Aubrey Kornrumpf, wanted to help her boss cover short-term housing expenses while he received treatment for Amyloidosis Cardiomyopathy at Boston Medical Center. Dr. Daman, a veterinarian in Butler, PA, had already exhausted all his resources. But Aubrey believed the community would help so she launched a fundraising campaign to raise $8,000. She raised $14,349.

"Dr. Daman is completely overwhelmed by this outpouring of support, and by the realization that his life's work has meant so much to so many. Thank you all, so very much." - Aubrey Kornrumpf



2. Timing
- When tragedies, emergencies or natural disasters strike, timing is everything. The exception is charity fundraising when holidays are the optimal time.

Haiti Hurricane Relief

After Hurricane Matthew devastated Haiti, Kirsty Marie immediately took action. She started a fundraising campaign to help the village of Petit-Trou-de-Nippes, which had 80% of its buildings destroyed. The goal: $10,000 for food, clothing and first-aid supplies.

"We reached 100 shares and were given some money by FreeFunder!! Wow! Keep sharing friends and thank you for your support!" - Kirsty Marie

3. Photos and Videos - Successful campaigners always tell their stories with visuals.

The Moore Family Fund

When fire destroyed Marcus and Heather Moore's apartment, Colleen Fallon launched a $1,400 FreeFunder campaign to help the family. She raised $5,165.

"What an amazing thing to wake up to! Clearly I should have set a way higher goal because in only 11 hours of this being created you all have seen the goal line and then hurdled it!" - Colleen Fallon

4. Social Media Promotion - Social media sharing fuels successful campaigns.

Erica and Andrew

Kelly Alice Robinson wanted to help her friends, Erica and Andrew, buy a $2,000 security system to feel safe in their home. On October 19 she launched a crowdfunding campaign. On October 21 she ended the campaign due to overwhelming support.


Kelly Alice raised $4,090 - twice the goal in two days.

" It is hard to find the right words to express the gratitude we’re feeling right now....We are stunned. We are moved. We are loved." -Erica


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FreeFunder Works!

When a beloved veterinarian from Butler, PA received news that a portion of his treatment costs for a life-threatening disease would not be covered by Boston Medical Centre it was time to turn to crowdfunding. Aubrey Kornrumpf, the office assistant for Dr. Denis Daman, created a free fundraising campaign on FreeFunder. Aubrey set a goal of $8,000, which was enough to cover the housing costs that Dr. Daman was suddenly expected to cover.

Within 5 days, the campaign had already raised more than $10,000. By the end of the campaign, more than $14,000 was raised to cover the housing costs as well as food and incidentals.

"Thanks to your generosity, Doc was able to begin his treatments on September 15th... Because of the beautiful hearts of every person who donated here, Doc and Mrs. Daman were not only able to get the housing he needed, but his daily transportation needs are now being met ...In short, those who donated here played a very real part in saving Dr. Daman's life, and repaying the debt to him for his life's work saving others. Needless to say, Dr. Daman is completely overwhelmed by this outpouring of support, and by the realization that his life's work has meant so much to so many. Thank you all, so very much." - Aubrey Kornrumpf

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