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Traits of a Winning Fundraising Campaign

by Stacey W
Last Updated 11/10/2016

Donation and reward-based crowdfunding represented the second-largest segments of the crowdfunding industry, totaling $5.5B, according to Massolution's industry report.

The FreeFunder team is proud to be a free, donation-based platform in this industry. Daily, we see fundraisers reaching personal goals, changing lives and making dreams come true.

There are many different components to launching a successful campaign, and many similar traits.
Here are 4 common traits we regularly see in fundraisers.

1. Storytelling - Good, honest storytelling should never be underestimated.

Dedicated Vet Needs Help

Dr. Denis Daman's office manager, Aubrey Kornrumpf, wanted to help her boss cover short-term housing expenses while he received treatment for Amyloidosis Cardiomyopathy at Boston Medical Center. Dr. Daman, a veterinarian in Butler, PA, had already exhausted all his resources. But Aubrey believed the community would help so she launched a fundraising campaign to raise $8,000. She raised $14,349.

"Dr. Daman is completely overwhelmed by this outpouring of support, and by the realization that his life's work has meant so much to so many. Thank you all, so very much." - Aubrey Kornrumpf

2. Timing
- When tragedies, emergencies or natural disasters strike, timing is everything. The exception is charity fundraising when holidays are the optimal time.

Haiti Hurricane Relief

After Hurricane Matthew devastated Haiti, Kirsty Marie immediately took action. She started a fundraising campaign to help the village of Petit-Trou-de-Nippes, which had 80% of its buildings destroyed. The goal: $10,000 for food, clothing and first-aid supplies.

"We reached 100 shares and were given some money by FreeFunder!! Wow! Keep sharing friends and thank you for your support!" - Kirsty Marie

3. Photos and Videos - Successful campaigners always tell their stories with visuals.

The Moore Family Fund

When fire destroyed Marcus and Heather Moore's apartment, Colleen Fallon launched a $1,400 FreeFunder campaign to help the family. She raised $5,165.

"What an amazing thing to wake up to! Clearly I should have set a way higher goal because in only 11 hours of this being created you all have seen the goal line and then hurdled it!" - Colleen Fallon

4. Social Media Promotion - Social media sharing fuels successful campaigns.

Erica and Andrew

Kelly Alice Robinson wanted to help her friends, Erica and Andrew, buy a $2,000 security system to feel safe in their home. On October 19 she launched a crowdfunding campaign. On October 21 she ended the campaign due to overwhelming support.

Kelly Alice raised $4,090 - twice the goal in two days.

" It is hard to find the right words to express the gratitude we’re feeling right now....We are stunned. We are moved. We are loved." -Erica


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When Erica and Andrew's neighbor verbally threatened them and then vandalized their home, they realized they needed to take steps to secure their home. Their friend Kelly Alice Robinson set up a FreeFunder campaign with a goal of $2,000 to cover the costs of the security system.

This was the fastest fundraiser to reach its goal so far on FreeFunder - in less than 15 hours they reached the $2,000 goal. Within 2 days they had more than doubled it, and ended the campaign after only 2 days because they did not need more money! In those 2 days they raised $4,090.

"It is hard to find the right words to express the gratitude we're feeling right now. As much hatred as we felt coming from our neighbor, the love we've gotten back in return, from other neighbors, friends, family, and even complete strangers is a zillion times that. We don't even know how to let it all in. We are completely stunned." - Erica and Andrew

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