How to Use Text-To-Donate to Maximize Your Fundraising Potential

by John Symonds


In 2020, there isn’t much that can’t be done via mobile device. People are using their phones to do everything from ordering food to handling bank transactions, and now you can add fundraising to the ever-growing list.

FreeFunder has just added free a text-to-donate service to help individuals and organizations reach their fundraising goals faster and easier than ever. Rather than handing over cash or writing out a check, users can text a donation to your fundraiser from their mobile device in seconds.

Churches, schools, public services, non-profits, and other communities can take advantage of text-to-donate when they begin a campaign on FreeFunder.

Here are some creative ways you can use it to maximize your fundraising potential:


Offline Fundraising Events

Hosting in-person fundraising events? Make sure you share your text-to-donate campaign with everyone you speak with. For every campaign, you’ll choose a keyword to share with potential supporters, and they can text that keyword to enter the donation process. It only takes a few seconds to share it, and they’ll appreciate not having to whip out their wallet on the spot.

And don’t stop at official fundraising events! Any offline situation where you can display your keyword and text-in number, such as signs, newspaper or magazine ads, or even digital signage at local businesses, can get your cause in front of an audience and boost your potential.

Instagram Fundraising

You can’t share links on Instagram, but you can add your special keyword and text-in number to an image (e.g. Text JOEY to 206-800-7879). Get your campaign in front of your followers on IG to get closer to your fundraising goals.


Printed Materials

If you pass out newsletters or bulletins on the regular, make sure you include a call to action for text donations. Event announcements, flyers, brochures, or other pieces of printed collateral provide an advertising vehicle for your fundraiser.

And for longer campaigns, you might even consider printing it on your business cards!

Want to see it for yourself? Head to www.freefunder.com/text-to-donate and click on the demo link.

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FreeFunder Works!

Matt and Heather Sweetman needed help getting a part-time caregiver for their daughter, Finley, who has Quadriplegia Spastic Cerebral Palsy. Their friend Abby Peachey created a FreeFunder fundraiser to help raise enough money to cover a full year, estimated at $15,600.

With the help of friends, family, and the community, the fundraiser has raised more than $28,000 so far.

"We want to express our deepest gratitude. We are overwhelmed by the generosity we have received and the encouragements and kind words from so many. Thank you for bearing our burden with us. You have strengthened our faith and given us hope. Many, many blessings to you." - Matt and Heather Sweetman

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