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How to Use Text-To-Donate to Maximize Your Fundraising Potential

by John Symonds


In 2020, there isn’t much that can’t be done via mobile device. People are using their phones to do everything from ordering food to handling bank transactions, and now you can add fundraising to the ever-growing list.

FreeFunder has just added free a text-to-donate service to help individuals and organizations reach their fundraising goals faster and easier than ever. Rather than handing over cash or writing out a check, users can text a donation to your fundraiser from their mobile device in seconds.

Churches, schools, public services, non-profits, and other communities can take advantage of text-to-donate when they begin a campaign on FreeFunder.

Here are some creative ways you can use it to maximize your fundraising potential:


Offline Fundraising Events

Hosting in-person fundraising events? Make sure you share your text-to-donate campaign with everyone you speak with. For every campaign, you’ll choose a keyword to share with potential supporters, and they can text that keyword to enter the donation process. It only takes a few seconds to share it, and they’ll appreciate not having to whip out their wallet on the spot.

And don’t stop at official fundraising events! Any offline situation where you can display your keyword and text-in number, such as signs, newspaper or magazine ads, or even digital signage at local businesses, can get your cause in front of an audience and boost your potential.

Instagram Fundraising

You can’t share links on Instagram, but you can add your special keyword and text-in number to an image (e.g. Text JOEY to 206-800-7879). Get your campaign in front of your followers on IG to get closer to your fundraising goals.


Printed Materials

If you pass out newsletters or bulletins on the regular, make sure you include a call to action for text donations. Event announcements, flyers, brochures, or other pieces of printed collateral provide an advertising vehicle for your fundraiser.

And for longer campaigns, you might even consider printing it on your business cards!

Want to see it for yourself? Head to www.freefunder.com/text-to-donate and click on the demo link.

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FreeFunder Works!

When an accidental fire burned through the third floor and attic of an apartment complex, Colleen Fallon wanted to help her friends the Moore Family. After researching different crowd funding platforms, she chose FreeFunder because FreeFunder passes the entire donation on to the Campaign Creator, instead of taking 5% or more as other platforms do.

The Moores were unharmed in the fire, but many of their belongings were lost and they needed help getting resituated. Colleen set a goal amount of $1,482. Within 16 hours, the FreeFunder campaign had blown past that goal, already raising $2,370, as mentioned in this news article. By the end of the campaign, the fundraiser raised more than 300% of the goal amount, providing the Moore Family with $5,165 to help them rebuild.

"What an amazing thing to wake up to! ...In only 11 hours of this being created you all have seen the goal line and then hurdled it! ...Thank you to all who have donated and shared this link, everything little bit helps. I'll be seeing Marcus and Heather this weekend and can't wait to give them some hope for the future because of everyone who has shown compassion. Cheers to all!" - Colleen Fallon

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