Six Tips For Running a Successful Personal Crowdfunding Campaign
by John Symonds
Last Updated 12/16/2022
Crowdfunding has become an increasingly popular way for individuals to raise money for personal projects, causes, and even emergency expenses. If you're considering launching a personal crowdfunding campaign, there are several key factors to consider that can help increase your chances of success.
Identify your goal: It's important to have a clear idea of what you're trying to achieve with your crowdfunding campaign. This could be anything from funding a trip, paying for an unexpected medical expense, or raising money for a personal project. Whatever your goal, be sure to clearly communicate it to potential donors so they understand what they are supporting.
Choose the right platform: There are many different crowdfunding platforms available, each with its own set of features and fees. Research the various options and choose the platform that best fits your needs and goals. Consider factors such as the types of projects the platform supports, the fees it charges, and the level of support it provides to campaigners. On FreeFunder, you can create a free fundraiser in just a few minutes!
Create a compelling campaign page: Your campaign page is the face of your campaign, so it's important to make a good impression. Use high-quality photos and video to showcase your project or cause, and be sure to clearly explain what you're trying to achieve and why it's important to you. You should also include details about how the money will be used and any rewards you'll be offering to donors.
Set a realistic funding goal: It's important to set a funding goal that is achievable, but not too low. Consider how much money you'll need to complete your project or meet your goal, and set a target that reflects this. Keep in mind that most crowdfunding campaigns only reach a small percentage of their goal, so it's better to aim high and come up short than to set a goal that is too easy to reach.
Promote your campaign: Once your campaign is live, it's time to start spreading the word. Share your campaign on social media, email friends and family, and reach out to any relevant organizations or groups that might be interested in supporting your cause. You can also consider offering rewards or incentives to encourage people to donate, such as personalized thank-you notes or special perks for larger donations.
Keep your donors informed: As your campaign progresses, be sure to keep your donors informed about how things are going. This could be through updates on your campaign page, social media posts, or even personal emails. By keeping your supporters in the loop, you can build a sense of community around your campaign and encourage more people to get involved.
By following these tips, you can increase your chances of running a successful personal crowdfunding campaign. With a clear goal, the right platform, a compelling campaign page, and a good promotion and communication strategy, you'll be well on your way to achieving your fundraising goals.
When Nancy Dear hit some rough times and needed help in order to pay her rent (both personal and for her hair salon), she set up a FreeFunder campaign as a last resort. Friends and community members starting pitching in immediately. Nancy needed $2,500 in order to get caught up, and after donations came in from 59 people in only 2 weeks, she ended up raising $2,655.
"Yesterday was particularly rough, but I made it through, got a hefty pile of sleep, and woke up this morning to the beautiful miracle of community support! THANK YOU THANK YOU THANK YOU!!! You have saved my business baby, saved my home, saved me. I LOVE YOU. HAIRPARTY LOVES YOU. YOU ARE AMAZING. " - Nancy Dear