I am Eelaman Kana, an immigrant from Sri Lanka living in NYC, USA. I previously worked as a chef specializing in Sri Lankan and Indian cuisine and as an assistant film director in soth indian films. Currently, he works as a security guard but struggles with low weekly pay.

I have a rich background in culinary arts, film, and hard work, and my dream to open a Ceylon Tea and Coffee Shop aligns perfectly with my skills and passion.

Now I started a crowdfunding campaign plan for my Ceylon Tea and Coffee Shop in Queens Center Mall, New York.

Executive Summary of my small business

• Brief overview of your business: A Ceylon Tea and Coffee shop offering authentic Sri Lankan beverages and snacks.
• Vision: Bringing the rich culture and taste of Ceylon tea to the diverse audience of Queens, New York.
• 
  
• Unique Value Proposition:
• Authentic Ceylon tea and coffee sourced directly from Sri Lanka.
• Specialty drinks and a cultural experience unavailable elsewhere in the Queens Center Mall and USA
• Target Audience:
• Shoppers in Queens Center Mall, which is a bustling retail hub.
• Tea and coffee enthusiasts.
• And most of the world peopls well known tea
• like

Major Markets:

• Middle East: Countries like the UAE, Saudi Arabia, and Iran are among the top consumers of Ceylon tea.
• Russia and the CIS: Ceylon tea is highly popular in Russia, Ukraine, and other post-Soviet states.
• Europe: The UK has a historical connection to Ceylon tea dating back to colonial times. It remains popular across Europe, including Germany, France, and Italy.
• Asia: China, Japan, and India are growing markets for Ceylon tea, especially premium and green tea varieties.
• North America: The USA and Canada are emerging markets for Ceylon tea, where specialty teas are gaining attention.

Global Recognition:

• Ceylon Tea is a Global Brand: The "Lion Logo" certifies pure Ceylon tea, making it synonymous with quality worldwide.
• Tea Enthusiasts: Across tea-drinking cultures, connoisseurs recognize Ceylon tea for its diverse flavors: bold black tea, light green tea, and unique specialties.

Luxury and Specialty Markets:

• Ceylon tea is often sold as a luxury product in high-end stores globally, marketed for its authenticity and Sri Lankan heritage.

• Competition:
• Identify nearby coffee shops like Starbucks, but highlight how your shop offers something unique (premium Sri Lankan blends, healthier options, cultural appeal).
• Market Demand: The global tea and coffee market is booming, and authentic regional teas like Ceylon tea are gaining popularity.

1. Products and Services

• Menu offerings:
• Signature Ceylon teas: Black tea, green tea, flavored blends.
• Specialty Sri Lankan coffee.
• Light Sri Lankan snacks (e.g., patties, roti, sweets).
• Potential for retail sales: Selling packaged Ceylon tea.

1. Operational Plan

• Location: Queens Center Mall (high foot traffic).
• Staff: Hiring baristas and servers with cultural knowledge and hospitality experience.
• Suppliers: Partner with tea estates in Sri Lanka for direct imports.

Financial Plan

• Startup Costs for
• Rent deposit and initial lease
• Equipment (tea brewers, coffee machines, counters, etc.)
• Initial inventory of tea, coffee, and snacks
• Marketing and branding
• Total estimate: $35000
• Revenue Streams:
• In-store sales
• Takeaway and delivery
• Retail of packaged tea and coffee

1. Marketing Strategy

• Social media campaigns showcasing the cultural story behind Ceylon tea.
• Collaborations with local Tamil/Sri Lankan influencers.
• Grand opening with cultural performances and tea tastings.
• Partner with Tamil and Sri Lankan communities for promotion

Crowdfunding Campaign Plan

• Title: “Bring Authentic Ceylon Tea to New York – Help Us Open Our Dream Café!”

• Goal: Clearly state your funding goal (e.g., $35,000 for rent, equipment, and supplies).
• Rewards for Backers:
• $10: Free drink + thank you shoutout on social media.
• $25: Free drink + Sri Lankan snack + thank you note.
• $50: Tea or coffee package + free drinks for a week.
• $100: Exclusive membership for 1 month (free drinks/snacks).
• $500+: Invitation to a private opening event + lifetime discount.