Keep Louisville's Heart Beating — One Restaurant at a Time

Help us raise $100,000 to support over 100 local restaurants.

Last year alone, Louisville lost more than twenty-four beloved local restaurants, including iconic spots like The Back Door and The Seafood Lady’s brick-and-mortar, to newer favorites such as Rosettes, LouVino, and Nostalgic. Unfortunately, 2025 is shaping up to be even harder. This past April, severe flooding along River Road forced River Road BBQ, Kingfish, and Haymarket to close temporarily, leaving over 100 restaurant workers out of work overnight and causing significant revenue loss.

Independent restaurants—those cherished neighborhood gems where we celebrate milestones, enjoy romantic evenings, and gather for leisurely brunches—often face tight profit margins and limited access to capital. In contrast, larger hospitality groups have the funding and infrastructure required to start and sustain multiple successful ventures. We admire the energy and diversity these groups bring, and now, we’re asking them, along with the entire community, to support their independent restaurant neighbors so they can also thrive.

Support Munch News: Strategic Storytelling That Delivers Real Results

Munch News is a bold, new media and marketing initiative with one goal: to help Louisville’s independent restaurants succeed. We produce high-quality video interviews with Louisville restaurant owners and support them with:

• Strategic digital marketing
• Public relations campaigns
• Influencer partnerships
• Social media strategy

And it works—one client went from $20,000/month to $120,000/month in just four months.

Our Upcoming Series Starts in August

Here are just a few of the restaurants we’re excited to feature, with more to come in our upcoming series:

 🍦 Ice Cream Series: Louisville Cream, Graeter’s, and Gelato Gilberto

🥘 Food Hall Series: Logan Street Market, Mashup Food Hall, and Village Market

🎶 Festival Guides: Where to eat before and after Bourbon & Beyond and Louder Than Life

Why We Need You

We’ve seen what this model can do. Now we’re ready to expand it to support over 100 local Louisville restaurants, create more than 1,000 new jobs, and generate over $4 million in community impact.

Your support directly funds:

- Production of professional video interviews

- Targeted marketing and PR distribution

- Strategic coaching for restaurant owners

- Local job creation in both food and media industries

Get Involved and Help Break the Cycle of Closures

Louisville’s vibrant food scene is worth defending. You can help in three ways:

🤝 Sponsor — $3,000 (Suggested)

Fund a restaurant’s full interview and marketing campaign. Your brand will be featured in all related video content, social media posts, email newsletters, and PR materials — plus co-branded exposure in influencer campaigns and press coverage.

💸 Donate — $25+

Every dollar supports proven campaigns that grow revenue and keep restaurants open.

📣 Share — Free

Spread the word to friends, food lovers, local businesses, and media.

Together, we can fill more seats, tell more stories, and build a stronger future for Louisville’s food scene and the people who make it special.