SoundCity Singers: Designing social concert experiences tailored to the modern audience

Introducing a new generation to classical music by redesigning the definition of a concert. 

What does a SoundCity experience look like?
Instead of sitting and watching, audience members participate in the concert and engage in meaningful dialogue about their experience afterwards. By using electronic programs, our social team collects data and feedback from each event and uses design thinking strategies to come up with an entirely different presentation of the repertoire for the next event. 

Goals and objects: 
-Raise $50,000 to cover start-up costs, non-profit application paperwork and concerts for two years
-Attract major donors between the ages of 25-40 who will continue to support the organization for the next 50 years
-Attain 100 subscribers of millennials new to classical music who will attend concerts regularly and give valuable outsider feedback about how to reach new audience members
-Hire 12 professional singers and compensate them adequately for their time and skillset 
-Produce an archive of video and photo content to gather social media followers
-Host 1 major launch concert and two follow up smaller series concerts in the first year
-Gain 5,000 followers on social media

How will your contribution help? 
We want to raise enough funds to operate for two full years while we build relationships in the community. 

$75 sponsors a professional singers for 1.5 hours of rehearsal (480 needed, 320 rehearsal hours divided by 12 singers) 
$100 sponsors a professional singer for one performance (36 needed) 
$500 sponsors a month of rehearsal space (10 needed) 
$1,000 covers the cost of website maintenance and tax application fees for 2 years (1 needed) 
$4,000 covers our professional video and audio recording needs for 2 years (1 needed) 
$10,000 Facility rentals, liability insurance, staffing and electronic media costs for two large concerts (1 needed)